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This article explains how to register a 10DLC brand and campaign for messaging.
Please use the 10DLC Registration Template to follow along with the below steps.
Step 1: Register your brand
Step 1: Register your brand
Register your brand by providing the following information.
In this step, you will submit your Brand for identity verification.
Trust Scores are assigned when a Brand is registered via a reputation algorithm.
The Trust Score helps to determine the throughput that the TNs associated with your brand.
Item
Description
Legal Company Name
The official, legal name of your business. This should match the name under which your EIN is issued.
DBA or Brand Name
Doing Business As (DBA) or any trade names. This field is required, even if your brand name is the same as your Legal Company name.
What type of legal form is the organization?
The type of legal entity your brand represents. Choose from:
Charity / Non-Profit Organization
Government
Private Company
Publicly Traded Company
Sole Proprietor
Country of Registration
The country in which your business is registered.
Website
A URL directing to your business' website.
EIN Issuing Country
The country that issued your business' EIN or identification number.
EIN
Your business' Employer Identification Number.
EINs are issued by the Internal Revenue Service in the US. If your business does not have an EIN, use this field for an alternative business identification number supplied by your relevant issuing country.
Stock Symbol (required only for Publicly Traded Companies)
Your business' stock symbol.
Stock Exchange (required only for Publicly Traded Companies)
The stock exchange on which your business is listed.
First Name and Last Name (required only for Sole Proprietors)
Your first and last name, if registering as a Sole Proprietor.
Business Address, City, State / Region, and Postal Code / Zip Code
The official, legal address of your business. This should match the name under which your EIN is issued.
Email Address
The email address of an authorized representative for your business.
Phone Number
The phone number of an authorized representative for your business.
Step 2: Register your campaign
Step 2: Register your campaign
Register your campaign by providing the following information.
Campaigns declare "who" is sending and "what" messaging is being sent.
Your Campaign auto-responses will be used in validating the campaign. Auto Responses are:
Opt-In Keywords: START
Opt-Out Keywords: STOP
Help Keywords: HELP
Every campaign must be associated with a brand.
If you haven't already registered your brand, you'll need to do that before you can activate a campaign and send messages.
Campaign content is used to determine throughput volumes.
Item
Description
Brand
The 10DLC brand you want to associate this campaign with.
Use case
The use case that best matches your campaign:
2FA (Two Factor Authentication)
Account Notifications
Customer Care
Delivery Notifications
Fraud Alerts
Education
Marketing
Mixed
Polling/Voting
Public Service Announcements
Security
Charity
Proxy
Sweepstakes
Group Messaging
Emergency Alerts
Agents and Franchises
Political
Social
Sole Proprietor
Messages sent that do not align with your registered use case may be subject to fines and throughput limitations.
Campaign description
The name or description of your campaign.
Sample messages
Sample content that represents the messages you plan to send to end customers. You may add multiple sample messages.
Messages sent that do not align with the registered sample message can be flagged for review.
Campaign and content attributes
Indicate which content attributes you will or will not be providing:
Subscriber opt-in
Subscriber opt-out
Subscriber help
Number pooling
Direct lending or loan arrangement
Embedded link
Embedded phone number
Affiliate marketing
Age-gated content
Message Flow
How do the users opt in to the campaign?
Example: The users visit the website and add their phone number to agree to receiving the messages.
Opt-in Keywords
The opt in keywords the users need to text in order to start receiving messages from the campaign.
If your campaign does not support opt-in keywords, you do not need to provide this.
Opt-in Message
If your campaign supports opt-in keywords to start receiving messages from this campaign, you need to provide the auto response that will be sent to the end users when they opt in. The opt-in response should include the Brand name, confirmation of the opt-in process for recurring messages from the campaign, how to get help, and opt-out language.
Example: “Your Brand: You have been opted-in. For help, reply HELP. Reply STOP to opt-out".
If you do not support opt-in messages, you do not need to provide this.
Opt-out Keywords
Provide the keywords the users need to text in order to stop receiving messages from the campaign. Those keywords must be provided as part of the campaign registration process.
Opt-out Message
The auto response that will be sent to the end users when they opt-out in order to confirm that no further messages will be sent from your campaign to their numbers.
Example: "You have successfully been unsubscribed from Your Brand. You will not receive any more messages from this number."
Help Keywords
The end users should be able to text in a keyword to receive help. Those keywords must be provided as part of the campaign registration request.
Example keyword: HELP
Help Message
The auto response that will be sent to the end users when they send the HELP keyword.
Example: “Your Brand. Please visit www.yourbrand.com/help to get support. To opt-out, reply STOP.""
Step 3: Assign number(s) to your campaign
Step 3: Assign number(s) to your campaign
You will work with the LNP team to select and resubmit your numbers.
To start the process: Fill out the 10DLC Registration Template and email it to lnp@avaya.cx.
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