Overview: Toll free messaging and Edify

Edify Console > Numbers > Overview: Toll free messaging and Edify


Messaging over toll free numbers is the preferred method for business-to-consumer communications (. Toll free lines are business numbers and, as such, the process for campaign validation is less cumbersome.

The toll-free verification process qualifies the messaging traffic to be tagged as verified with the mobile operators (AT&T, Verizon, T-Mobile, etc.). The approved tag reduces the number of false-positive blocks and helps increase the message deliverability on a single toll-free number (TFN).

Verification is not whitelisting, so approval doesn’t guarantee that you won’t experience any blocking. However, as long as the sent traffic aligns with the verification application, false positives should be minimal.

Registration process

To learn more about how to register a toll free use case, see: Register a toll free use case.

Tips for creating your campaign

Be sure to read our Messaging Best Practices for a better understanding of the rules and requirements that regulate the messaging ecosystem.

Properly implemented campaigns

Practices to avoid

Frequently Asked Questions:

How are Toll Free Messaging throughputs different from 10DLC?

Toll Free numbers are intended for business to person communication so there is more leniency with the volume of messages a business can send.

Is verification the same thing as whitelisting?

No! A telephone number that has had its campaign approved is still subject to filtering and blocking if the content is not aligned with the Messaging Best Practices.

What happens if I don't register my traffic?

Unregistered campaigns/numbers are subject to industry throttling, blocking and filtering.

Is there a character limit for messaging over Toll Free?

Messages with over 160 characters will become MultiMedia Messages (MMS). If you plan on sending a high volume of MMS messages Toll Free is your preferred option as MMS messages are supported and should not experience any additional filtering and blocking (as long as your campaign is approved).

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